GROOVY GRAINS

About-

Groovy Grains is a fictional cereal brand that focuses on catering a reimagined version of cereal for adults who lived during the 70’s or who appreciate the era. The cereal is 70’s themed with fun, playful colors and elements, and most of all heart healthy cereal. And the mascot ‘Groovy Gloria’ adds on to the grooviness of the brand.

Branding Campaign-

The goal is market the cereal and see how it would look if this cereal was on the sheves. Marketing the cereal through flyers throughout grocery stores, Instagram ads, and coupons/free stickers in the cereal.

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